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United Nations Refugee Agency's Refugee-Led Innovation Fund Winner

To expand her shop, Generous needs:



Empower Generous to grow her shop in Uganda. 



Meet Generous, a determined entrepreneur whose journey embodies resilience and growth. Three years ago, amidst the pandemic, Generous found herself unemployed after losing her job at a bakery factory. Undeterred, she seized the opportunity to create Highway Shoppers, a grocery business located in Katojo ward, Mbarara municipality, Uganda.

At just 19 years old, Generous took the leap into entrepreneurship, and her business has been steadily growing ever since. What sets Highway Shoppers apart is not only its unique offerings but also Generous's unwavering determination and the invaluable support she's received along the way.

Reflecting on her entrepreneurial journey, Generous acknowledges the challenges she faced, particularly in learning to delegate tasks and trust others. However, she recognizes that embracing her role as a businesswoman is crucial for the continued success of Highway Shoppers.

Through our local partner Mystery Gorilla Foundation, Generous has gained essential skills in financial management and control. This newfound knowledge has empowered her to make informed decisions and navigate the complexities of running a business more effectively.

Join us in empowering Generous to take Highway Shoppers to new heights. Together, we can support her entrepreneurial journey and contribute to the growth of her business and community.

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